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Great Names Behind Events - Aberdeen Asset Management Scottish Open  
Daniel Annoh is our undercover golfer joining the “big wigs” of Aberdeen Asset Management to tee off at Castle Stuart and Skibo Castle; rounding it all off with a good Malt at the Glenmorangie distillery as they prepare for the Scottish Open.
Matteo Manassero, Aberdeen Asset Management Scottish Open

2013 is the second year of Aberdeen’s three-year title sponsorship of the Scottish Open and Castle Stuart can offer some serious competition to both Royal Dornoch and Nairn when it comes to attracting visiting golfers. Loch Lomond had continuously hosted the Scottish Open for 15 years until January 2011, when the Barclays Scottish Open made its debut at Castle Stuart. Aberdeen continued to trust Castle Stuart when they took over the title sponsorship from Barclays and have held on to the golf links, the course where India’s Jeev Milkha Singh claimed the 2012 event beating Italy’s Francesco Molinari in a play-off.

16th Green par 4 9th Green Clubhouse 10th 11th Greens

Golf has been part of the Scottish landscape since the 15th century and it is therefore a great honour for the current event sponsors to see it through another three years. As a global asset manager with offices in 23 countries worldwide, the company is keeping with its global tradition and ensuring that the Aberdeen Asset Management Scottish Open will be the first European Tour event (outside of Major Championships and World Golf Championships) to be shown live in the US, on NBC.

Aberdeen’s interest in golf began with Paul Lawrie in 1999 and has now widened its support to include other professional golfers such as Colin Montgomerie, Martin Laird, Catriona Matthew and Carly Booth, as well as the Ladies Scottish Open Ladies European Tour tournament. Aberdeen also sponsors young professional golfers Scott Henry, Kylie Walker, Pamela Pretswell, David Law, Ross Kellett, James Byrne and Michael Stewart.

Their involvement with Scottish golf encompasses the professional level, to include male and female Scottish amateur governing bodies, the Scottish Golf Union (SGU) and Scottish Ladies Golfing Association (SLGA).

The event itself
The Aberdeen Asset management Scottish Open is a prestigious tournament on the European Tour. The tournament has a large financial backing and boasts a very reputable history. The history includes being hosted by arguably some of the best golf courses in Scotland such as, St Andrews and Gleneagles. To add to the brilliant course names are past tournament winners highlighting the success of the tournament in Colin Montegomery, Luke Donald, Lee Westwood and Martin Kaymer.

The tournament which is played a week before the Open, is a popular stop on the tour for golfers and spectators alike. On 11th-14th July 2013, the Aberdeen Asset Management Scottish Open will be played at the fantastic Castle Stuart Golf Links course making it ideal preparation for The Open. This means that it will able to assemble one of the strongest fields to be seen all season long.

The course features in the top 100 golf courses worldwide despite its fairly recent conception in 2009 and can only grow stronger as it now plays host to such prestigious championship events. The course displays fantastic views as it overlooks the striking Moray Firth. Holes 1-3 and 10-12 run right along the shores, and provide challenges for accomplished golfers.

Daniel says “I must state however if you’re in the swing of things (pardon the pun) things can be so brilliant out on the course”.

This an impression shared among the top golfers who, when competing in the Aberdeen Asset Management Scottish Open are looking to gain consistency and form in their games ahead of the Open. The last proved to be a great success for all involved.

Douglas Connon, head of corporate events at Aberdeen, who after a 29-year career in the military joined the marketing team at Aberdeen in 1998 and in March, became head of sponsorship and corporate affairs, shares an insight into the Aberdeen sponsorship with Executive Traveller. He heads the company’s Glasgow office of 100 employees, manages a number of responsibilities relating to the Board and non-executive directors, while running and managing annual company conferences, PR in Scotland, and corporate golf days.

Douglas is widely experienced in the public and private sectors, and is a passionate individual who thrives on strategic leadership and has a clear understanding of the centrality of people in making an organisation successful.

Why would sponsorship of the Scottish Open be important to Aberdeen Asset Management?
Aberdeen supports communities and looks to develop excellence through our sponsorship programs. Our sports sponsorship has a great portfolio, particularly our golf portfolio which supports the sport from grass roots level to professional level. Currently we sponsor some great names such as, Colin Montgomerie, Paul Lawrie, Martin Laird, Carly Booth and Mhairi McKay. We looked strengthen our portfolio further by sponsoring this showpiece Scottish tournament. It highlights everything good about the game and we and our investors are proud to be a part of the event.

Did the company have to bid to become the 3-year title sponsors?
No, there was no bidding process. Barclays came to the end of their sponsorship and we saw it as a great opportunity. The company saw this as a prospect for future investment as it was an ideal fit for what we are trying to achieve here at Aberdeen. The Scottish Open has enhanced coverage for Scotland, the home of golf with television rights being sold to broadcast in many new countries including the US. This is a positive to local economy and community which is what we aim to do with our sponsorship.

Can we expect to see Aberdeen nurture young golfing talents into the professional game?
Yes, this a big part of what our sponsorship team does. We try and pick them up early and expose them to the high pressure life early. Being under our sponsorship come with responsibilities and this helps them to cope with the future much better. We also sponsor the Scotland amateur golf team which means that we are involved in developing individuals from grass roots level.

How does the tournament benefit your company and its shareholders?
The company is extremely well represented by this tournament with its great appeal. The global reach of the tournament acts as a medium for building the Aberdeen Brand in other countries across Europe and the USA. Being sponsors we are able to give a lot and we also get some great thing back which ultimately our shareholders want to see.

Daniel ended his golfing experience with delightful tour of Glenmorangie distilleries where Dr Bill Lumsden and Rachel Barrie, experts in their field, have spent thirty years experimenting in order to perfect the different finishes that make up our extra-matured range of whiskey.

Founded in 1843, Glenmorangie have been pursuing perfection - under the stewardship of two families and now Louis Vuitton Moet-Hennessy - for over 160 years.

Executive Traveller 2003