Annoh is our undercover golfer joining the “big wigs”
of Aberdeen Asset Management to tee off at Castle Stuart and
Skibo Castle; rounding it all off with a good Malt at the
Glenmorangie distillery as they prepare for the Scottish Open.
2013 is the second year of Aberdeen’s
three-year title sponsorship of the Scottish Open and Castle
Stuart can offer some serious competition to both Royal
Dornoch and Nairn when it comes to attracting visiting golfers.
Loch Lomond had continuously hosted the Scottish Open for
15 years until January 2011, when the Barclays Scottish
Open made its debut at Castle Stuart. Aberdeen continued
to trust Castle Stuart when they took over the title sponsorship
from Barclays and have held on to the golf links, the course
where India’s Jeev Milkha Singh claimed the 2012 event
beating Italy’s Francesco Molinari in a play-off.
Golf has been part of the Scottish landscape
since the 15th century and it is therefore a great honour
for the current event sponsors to see it through another
three years. As a global asset manager with offices in 23
countries worldwide, the company is keeping with its global
tradition and ensuring that the Aberdeen Asset Management
Scottish Open will be the first European Tour event (outside
of Major Championships and World Golf Championships) to
be shown live in the US, on NBC.
interest in golf began with Paul Lawrie in 1999 and has
now widened its support to include other professional golfers
such as Colin Montgomerie, Martin Laird, Catriona Matthew
and Carly Booth, as well as the Ladies Scottish Open Ladies
European Tour tournament. Aberdeen also sponsors young professional
golfers Scott Henry, Kylie Walker, Pamela Pretswell, David
Law, Ross Kellett, James Byrne and Michael Stewart.
Their involvement with Scottish golf encompasses
the professional level, to include male and female Scottish
amateur governing bodies, the Scottish Golf Union (SGU)
and Scottish Ladies Golfing Association (SLGA).
The event itself
Asset management Scottish Open is a prestigious tournament
on the European Tour. The tournament has a large financial
backing and boasts a very reputable history. The history
includes being hosted by arguably some of the best golf
courses in Scotland such as, St Andrews and Gleneagles.
To add to the brilliant course names are past tournament
winners highlighting the success of the tournament in Colin
Montegomery, Luke Donald, Lee Westwood and Martin Kaymer.
which is played a week before the Open, is a popular stop
on the tour for golfers and spectators alike. On 11th-14th
July 2013, the Aberdeen Asset Management Scottish Open will
be played at the fantastic Castle Stuart Golf Links course
making it ideal preparation for The Open. This means that
it will able to assemble one of the strongest fields to
be seen all season long.
The course features
in the top 100 golf courses worldwide despite its fairly
recent conception in 2009 and can only grow stronger as
it now plays host to such prestigious championship events.
The course displays fantastic views as it overlooks the
striking Moray Firth. Holes 1-3 and 10-12 run right along
the shores, and provide challenges for accomplished golfers.
“I must state however if you’re in the swing
of things (pardon the pun) things can be so brilliant out
on the course”.
This an impression
shared among the top golfers who, when competing in the
Aberdeen Asset Management Scottish Open are looking to gain
consistency and form in their games ahead of the Open. The
last proved to be a great success for all involved.
head of corporate events at Aberdeen, who after a 29-year
career in the military joined the marketing team at Aberdeen
in 1998 and in March, became head of sponsorship and corporate
affairs, shares an insight into the Aberdeen sponsorship
with Executive Traveller. He heads the company’s Glasgow
office of 100 employees, manages a number of responsibilities
relating to the Board and non-executive directors, while
running and managing annual company conferences, PR in Scotland,
and corporate golf days.
Douglas is widely
experienced in the public and private sectors, and is a
passionate individual who thrives on strategic leadership
and has a clear understanding of the centrality of people
in making an organisation successful.
would sponsorship of the Scottish Open be important to Aberdeen
Aberdeen supports communities and looks to develop excellence
through our sponsorship programs. Our sports sponsorship
has a great portfolio, particularly our golf portfolio which
supports the sport from grass roots level to professional
level. Currently we sponsor some great names such as, Colin
Montgomerie, Paul Lawrie, Martin Laird, Carly Booth and
Mhairi McKay. We looked strengthen our portfolio further
by sponsoring this showpiece Scottish tournament. It highlights
everything good about the game and we and our investors
are proud to be a part of the event.
the company have to bid to become the 3-year title sponsors?
No, there was no bidding process. Barclays came to the end
of their sponsorship and we saw it as a great opportunity.
The company saw this as a prospect for future investment
as it was an ideal fit for what we are trying to achieve
here at Aberdeen. The Scottish Open has enhanced coverage
for Scotland, the home of golf with television rights being
sold to broadcast in many new countries including the US.
This is a positive to local economy and community which
is what we aim to do with our sponsorship.
we expect to see Aberdeen nurture young golfing talents
into the professional game?
Yes, this a big part of what our sponsorship team does.
We try and pick them up early and expose them to the high
pressure life early. Being under our sponsorship come with
responsibilities and this helps them to cope with the future
much better. We also sponsor the Scotland amateur golf team
which means that we are involved in developing individuals
from grass roots level.
does the tournament benefit your company and its shareholders?
The company is extremely well represented by this tournament
with its great appeal. The global reach of the tournament
acts as a medium for building the Aberdeen Brand in other
countries across Europe and the USA. Being sponsors we are
able to give a lot and we also get some great thing back
which ultimately our shareholders want to see.
his golfing experience with delightful tour of Glenmorangie
distilleries where Dr Bill Lumsden and Rachel Barrie, experts
in their field, have spent thirty years experimenting in
order to perfect the different finishes that make up our
extra-matured range of whiskey.
Founded in 1843,
Glenmorangie have been pursuing perfection - under the stewardship
of two families and now Louis Vuitton Moet-Hennessy - for
over 160 years.