Special Features


Are we managing our meetings effectively?

A new study from American Express, conducted by A. T. Kearney, from October 2004 to February 2005; surveying 105 companies on a variety of their meeting/events management practices showed that, at a time when meeting budgets globally are rising, most European and U.S. firms do not have the systems in place to track their meeting expenditure effectively or to leverage data to achieve savings with their suppliers. However, the majority of organisations surveyed plan to make control over meetings expenditure a top priority over the next two years. more


Travel and transport retailers missing out by not trading online

- Consumers want to spend on the internet as well as the high street -
Research out today shows that 84% of consumers expect retailers in the travel and transport industry to accept payments online. Despite the fact that the internet has been around for over ten years, many retailers have not fully developed their internet offer and as a consequence, are losing business to their competitors. more



To Google, or not to Google?

In the mad rush to exploit the untold riches that search engines are expected to deliver to business these days, I see many companies scurrying around desperately trying to get to the top of Google. What many do not realise is that Google is not the only game in town and not always the most appropriate place to advertise. more


DIRECT MARKETING THE DEARLY DEPARTED

 UK businesses lose £30million each year in wasted marketing expenditure, delivering 22 million pieces of direct mail to the addresses of dead people. Karen Webster explains why the economic impact is merely the tip of the iceberg. She considers the damage of unwanted mailings on customer relations and business reputations and highlights how they are adding to the increasing problem of impersonation fraud. more


With the love of plastic money growing among travellers, MoneyExpert.com Chief Executive, Sean Gardner
Warns us about the hidden dangers of using the "hole in the wall"

Relying on plastic is the safest and most convenient method of payment when travelling overseas. Credit and debit cards remove any need to worry about changing cash into the local currency or looking for bureaux de change while travelling. more



How Online Marketing Changed The Rules Of The Game

Think how much easier it would be if instead of you doing all the work looking for customers, they did all the work looking for you? It wasn’t that long ago that this was just an idle dream, but today this is a growing reality that is called online marketing or search marketing. more


A ReadeR's Experience on the British Pullman

While travelling to work by train and arriving at Victoria Station, I would occasionally catch sight of the majestic Orient Express as it awaited departure from Platform 2 towards its many varied destinations throughout parts of England or onto the Continent to Venice, the random scenes from the film "Murder on the Orient Express" flickered through my mind, more



My Tribute to Sir Freddie Laker
The man who inspired the concept of "one size doesn't suit all" in air travel
By Lyssiemay Annoh

Freddie Laker who died earlier this year at 83 never lost an opportunity for publicity. So we at Executive Traveller Magazine see it fit to give him what he enjoys most as a tribute to his memory. He was the pioneer of budget travel but he was also known for his love of the high-life, Laker used to buy a new Rolls-Royce annually, owned a yacht and enjoyed horse-breeding, racing and sailing. more


Businesses Waste Money On Hotels
BSI surveys hotel spending

UK businesses waste up to 50% of their hotel expenditure budget.  Around £9 billion* is spent on hotels in the UK every year; however a survey by Europe's leading corporate hotel and conference management organisation, BSI, has found that many companies are not managing expenditure effectively.  A number of headlines have emerged from the findings.  All confirm that hotel spend is still largely a neglected area of many travel and entertainment budgets. more


WHAT COLOUR IS YOUR WORKFORCE?
Colour & colour psychology; the impact on the wearer and the customer.

If you are currently on board a plane, look around you at the airline staff’s uniform. Cabin crews’ uniforms are perhaps the feature that most clearly distinguishes one airline from another – be it the sophisticated corporate style of British Airways, or the causal but cheerful orange identity of EasyJet. Alternatively, consider your company's own corporate uniform, that of your competitors or suppliers. It is immediately apparent that colour of a corporate uniform is one of the clearest and most direct ways of directly communicating a company's image. more

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