tried it on children and created geniuses and now the Danish
are revitalising meetings with colour and ideas and injecting
brain food into the process to speed up the decision-making.
There is strong
evidence that omega-3 fatty acids from fish oil can lower
cholesterol, help stave off Alzheimer’s disease and
make us smarter, so this is high on the menu too.
you heard the one about Return on Meeting Investments
(ROMI)? Well, the Danish have embraced their creative
skills and initiated a service to eliminate boring
meetings – they call it Meetovation. Meetovation
is designed to end boring one-way communication
and traditional meeting room layouts. The idea is
to aim for a better However, it is not all about
boring meetings in Denmark, they also ensure that
it is environmentally friendly and that participants
attain some form of intelligence so as to enjoy
the meetings too. For this, a team of Danish brain
researchers and cooks have researched far and wide
and discovered how food affects the way the brain
works. Apparently, nuts, chocolate, curry, tomatoes,
beetroots, garlic, honey, maple syrup and green
tea stimulate the brain. So avoid sugar, meat and
fatty foods and excessive coffee and you are on
your way to becoming Einstein; serve these at your
meetings and your participants will stay awake throughout
To create a successful meeting, you are
advised to set up a lively meeting room and then drum in
some invigorating activities and bingo you are sure to close
the meeting with some sensible corporate decisions.
do they do this?
it is all about Participation, Flexibility, Responsibility,
Evaluation and Relocation. The key issue here is
that participants are encouraged to engage actively and have
a new creative approach to a far more flexible use of conference
facilities. The shapes of the meetings are different than
traditional meetings. The Danish are convinced that breaking
with one-way communication is a liberating experience for
delegates and organisers alike. The Meetovation project has
been created by VisitDenmark, the Official Tourism Organisation
of Denmark, in co-operation with experts from the regional
meeting and congress agencies, professional facilitators,
manager advisors and meeting organisers as well as a wide
selection of Danish conference centres, hotels and culture
institutions. The project is co-financed with support from
the Ministry of Economic and Business Affairs.
planners as well as conference and meetings destinations
across the globe are now working together to ensure that
food served at meetings help people to stay sharp throughout
the day. They are also introducing creative processes into
Founded in 1167 and named 6th most popular
congress by the International Congress & Convention
Association, Copenhagen has a lot to shout about when it
come to meetings. In 2009 alone, Copenhagen hosted 109 international
With low international crime rate, Copenhagen is designed
to make the journey between airport, hotel and conference
facilities as practical as possible. It proudly boasts itself
to be one of the greenest capitals in the world. Some hotels
have been certified by The Green Key – the internationally
recognised environmental certification of the hotel industry.
Copenhagen is blessed with many hotels and last year alone,
1,600 new hotels were opened in the Danish capital, bringing
to about 19,000 the total number of hotels in the capital.
Hotel qualities vary though especially as grading in Copenhagen
is not so much about the service provided or quality of
product offered to guests but based on the certain minimal
facilities available in the establishment. This is to say
that five star grading of a hotel may not necessarily mean
that you will be presented with the highest standard or
the best quality of service. Guests may find Budget hotels
like Wakeup hotel
providing cleaner or competitive facilities to that of five-star
graded Radisson Blu whose service and facilities falls short
of its grading.
newly opened 400-room themed hotel four-star Tivoli
hotel throws the whole grading system
out of the window with its new conference facilities.
The hotel is beautifully designed with almost everything
you would expect from a five-star facility. The
Tivoli theme is carried out through the state-of-the-art
of hotel grading, most conference hotels in Copenhagen
strive to meet the basic requirements of the Danish
MEETOVATION© programme, serving brain food
and using carbon neutral facilities and services
as well as EU requirements for certified Green Buildings.
Food and Drink
One of the unique products introduced at the MIND
event was the use of brain food to enhance delegate
participation at meetings and conferences.
at the Radisson Blue in Copenhagen for example, have
created “Brain Food” menus which encourage
delegates to keep a healthy lifestyle and keep them
alert throughout their meetings or conference. Such
is the success of this brain food menu that the hotel
has introduced it for its own staff.