NAMES BEHIND HOTELS: Jordi Tarrida and the Luxury Collection
Resort in Scotland - One
-on-One with The General Manager of Turnberry Resort, Scotland
months into your new post and what can you say was
the memorable thing about arriving at Turnberry?
The views; I cannot forget the mesmerising views as
you drive up to Turnberry. I think that everyone should
experience this. It is absolutely beautiful –
the beauty of Turnberry the views cannot be expressed
in words. They are simply spectacular with a setting
that overlooks the Irish Sea.
did you get into the hotel business?
It wasn’t much of a difficult choice. After finishing
High School in Caracas, Venezuela, I had to grow up quickly
and find myself a job and because I spoke three languages,
German, English and Spanish, it was a clear choice between
the airline business or the hotel business. I chose the
hotel business which was the first to offer me a job; this
is how I started my career with Starwood Hotels & Resorts
in 1980 as a Front Office Clerk at the Macuto Sheraton Caracas
in Venezuela. I later moved to Frankfurt the following year
to join the team at the Sheraton Frankfurt Hotel & Towers
where I remained until 1986. For the nine years that followed,
I have held a succession of sales positions, including Sales
Manager in the Sheraton Sales Office in Germany; Director
of Sales at the Sheraton Abu Dhabi Hotel & Resort and
Director of Sales at the Sheraton Frankfurt Hotel &
In 1995, I became Area Director of Marketing, Spain and
Portugal, for Starwood Hotels & Resorts responsible
for the marketing strategy of all of the Starwood Hotels
and Resorts in Spain and Portugal, including the Luxury
Collection Hotel Maria Cristina in San Sebastian and Hotel
Alfonso XIII in Seville.
Then, in March 2000, I was promoted to General Manager of
the Westin La Quinta Golf Resort in Marbella, Spain where
I managed the opening of the 172-room hotel and the development
of the resort’s spa. I later moved to Mallorca in
2006, to take up the position of Area Manager Mallorca where
I oversaw the renovation and rebranding of the 133-room
St. Regis Mardavall Mallorca Resort and have now joined
Turnberry from the Arabella Golf & Spa Resort in Mallorca.
So what are your plans for Turnberry?
Turnberry is both exciting and challenging. It has 150-rooms;
it is a luxury Resort in Ayrshire, Scotland. Together with
its resort are three world-class golf courses: the legendary
Championship Ailsa golf course; the Championship Kintyre
Course and the Arran Course, as well as the Colin Montgomerie
Links Golf Academy and Scotland’s first and only Taylor-Made
Performance Lab. Turnberry underwent a multi-million pound
renovation before my arrival. The resort is now beautifully
transformed into a perfect destination not simply for the
golfing activities which it is renowned for, but it is also
now very ideal for events, families, corporate retreats.
Golf is what drives the resort but we are also aware of
the constant changes in the needs and services of our guests.
We hope that with the renovation and new activities that
we have put in place, together with the personalised and
friendly services that we offer, we will bring more to Turnberry
than just golf.
What are some the extra things guests can experience
In addition to Turnberry’s golf courses, there is
the hotel’s signature 1906 restaurant, the elegant
Grand Tea Lounge, James Miller Room, Ailsa Bar & Lounge,
Duel in the Sun bar, panoramic Tappie Toorie restaurant,
the indulgent ESPA spa and on-site outdoor activity centre
offering quad biking, horse riding, fishing, off-road driving
This year, Valentine’s Day clashes with school
half-term what has Turnberry lined up for this special week?
Turnberry has a working farm called The Little Turnberry
Farm open daily from sunrise to sunset. Entrance is free
for guests staying at Turnberry Resort. It is set in over
800 acres and features a wide range of animals. Children
will be delighted to see sheep, lambs, miniature donkeys,
Shetland ponies, horse paddocks, and golden pheasants, there
are also Indian Runner ducks, turkeys, farm-yard hens and
The Turnberry spring fed loch also has a variety of ducks
and swans and attracts a lot of other wildlife. The farm
employs both traditional and modern agricultural techniques
and can be visited daily. There is also a picnic area next
to the springfed loch which families are welcome to use.
In addition, we offer a variety of activities for children
of different ages to come and explore the farm. This includes
Little Turnberry Farmer allowing children to step in the
footsteps of a real farmer.
To top it all, we are offering an amazing Luxury Romance
• Champagne and flowers upon arrival
• Breakfast served each morning in your room
• From £185 per room per night
• Minimum 2-night stay; between 1 January 2012 to
31 March 2012
We have child-friendly menus together with many other activities
for the whole family.
What does the future hold for Turnberry?
I have come to Turnberry with a wealth of experience from
other Starwood Properties but Turnberry on its own has a
valuable reputation that I can draw experiences from. Together
with the excellent team in place and the warmth of the people
of Ayr, I am confident that Turnberry will be the ideal
place for holiday makers, keen golfers, families, corporate
retreats and the perfect venue for weddings and prestigious
celebrations. It would be everyone’s dream location.