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Wierd ways of introducing a new travel product

IHG's Holiday Inn Express adds a full English “Fry-up” to its complimentary breakfast menu and serves it with two aliens - Zig and Zag

Photo: TV presenters Zig & Zag and Melinda Messenger gave away hundreds of free hot breakfasts to passers.

Holiday Inn Express has introduced Start complimentary hot breakfast into all its hotels across the UK. Hotel guests will wake up to a choice of scrambled eggs and bacon or sausages and warm pastries, free of charge.

Holiday Inn Express has always offered a complimentary breakfast but this is the first time that hot items have been added to the menu. The Holiday Inn Express Start complimentary hot breakfast is available to all guests staying at hotels across the UK from today.To book your stay and try the complimentary breakfast visit

Executive Traveller 2003